Growing a Small Business on a Small Budget

Growing a Small Business on a Small Budget

You don’t need to spend a fortune to reach new customers and accommodate their needs — all you need is a strategy. In this article, we will discuss a few of the most effective and cost-efficient ways of growing your small business. Become an Industry...
Completing the Customer Life Cycle

Completing the Customer Life Cycle

In a recent Direct Call Solutions blog post, we discussed a few strategies for customer acquisition. We also pointed out the fundamental importance of these first three steps of the customer life cycle — that is to say, awareness, knowledge, and selection. After...
7 Tips for Turning Leads Into Customers

7 Tips for Turning Leads Into Customers

You invest your time, energy, and money into creating new leads for your business: converting those leads into customers is crucial if you hope to attain lasting success and growth. Thankfully, the art (some may even say science) of lead conversion is very well...
How to Use Customer Data To Increase Sales

How to Use Customer Data To Increase Sales

Big data has revolutionized the business world — and whether you realize it or not, it has the potential to revolutionize the way you run your company, too. If you think that big data is only for big business, then it’s time to think again. Technological...
3 Essential Marketing Tools That Every Business Should Use

3 Essential Marketing Tools That Every Business Should Use

Getting your name out there is step one on the road to success. After all, if you are going to sell customers and clients on the ideas you bring to the table, you need their attention! The good news is that there are many exciting new ways of getting this done in...
Why Customer Acquisition Should Be Your Number One Priority

Why Customer Acquisition Should Be Your Number One Priority

Achieving success for your small business is all about your relationship with customers and clients. Managing this relationship can be complicated, but one concept that helps simplify things a bit is known as the customer lifecycle. Different businesses define the...